Career: Clothing Designer
Location: New York
Who is she?
Victoria Scandale is a designer influenced by intriguing Eastern Europe and France, where She improved her passion for fashion and style. She made her sole debut in Milan at 2013 with a line based on decisive cuts and linear forms, which create a total look with strong personality: geometric lines, circles, triangles and trapezoids intersect each other creating discrete volumes with selected and refined fabrics. Victoria Scandale devotes great attention to detail, quality and accuracy of the materials used in the execution of each item, never losing irony and femininity.
The history of Victoria Scandale family tree takes its roots in buckeit of European nations from Estonain and Polish origins to French and Russian. When Victoria was asked how she found herself pursuing fashion as her life path, she goes back to almost comical event when Victoria's class teacher noticed that little Victoria was only interested in drawing houses and when proposed to to switch to draw a few dolls, Victoria agreed and with the same enthusiasm she ventured into drawing dolls and giving them fancy outfits. She was only five but she is still on the same route up until these days.
Victoria later finished the art school while agreeing with her grandmother to teach her to sew. However her higher education is in economics that she successfully competed with her university ... We could say that probably the history lost potentially the greatest architect :). Last few years Victoria spent in her travels and work as a private production designer, living between a few contries (the most of the time was spent in France, Italy and the United States) until she decided to launch her brand. Her brand was relocated to the US (New York) at the end of 2013, where she is spending a lot of her time, but Victoria is still on her "to live and to be everywhere" lifestyle.
Brand conception: A high-class elegant clothing line with high end clientele. It is a new version of a feminine, classic style fitted to our modern society with fabrics like leather and chiffon. Led by Designer Victoria Scandale whose vision is to create a chic, and extraordinary original, yet very elegant collection of clothing. Victoria knows how to create a cohesive brand identity.
Positioning Statement: A womens brand of uncompromising style and quality that speaks to the affluent, sophisticated customer who enjoys fashion with an edge.
Brand Values: Independent spirit, quality, elegant, strong, fearless, original, collectable Brand's target clientele is independent women who enjoy iconic, quality fashion that fulfills their desire to be unique & stylish and elegant. This target market has a heightened sense of individualism. They enjoy both exclusivity and luxury. It is important for them to express their own style and they appreciate well crafted items and quality materials. They buy the pieces that speak to them.
Want to see more of Victoria's captivating designs? See more-
Leather and chiffon dress by Victoria Scandale
Model | Christine
Photographer | Francesco Ross